Bucking the trend doesn't necessarily mean old-fashioned
One of my roles in Dworkin has been to develop our Helpdesk platform into a customer service tool. The paradox is, that Dworkin as an IT company prefers personal contact with it's clients. We understand, that the client frequently has no idea about the problem they're facing. But they need to solve it regardless. So the physical and frequent presence of our people on a client's site engenders great confidence. It's a completely different type of client service, which goes against the trend.